An article in the Hollywood trade publication Variety has revealed a new partnership to make Twitter — one of the hottest Internet media phenomenons — the focus of an "unscripted TV skein."

Reveille and Brillstein Entertainment are behind the deal, which Twitter co-founder Biz Stone calls "a lightweight, non-exclusive, agreement." The show is further described in the Variety article as "putting ordinary people on the trail of celebrities in a revolutionary competitive format."

While the concept and executive producers have apparently been worked out, other details are notably lacking — such as what the show will be called, where it will be shown, and when it will air. But pressure will be on to reveal some of these details soon, before the Twitter buzz fades.

Prediction: The producers of the Twitter-based television program will reveal the general start date (i.e., month or season) and channel on which it will be shown by October 1, 2009. The announcement must come from the producers, the cable or broadcast television channel (or Internet site), or Twitter, or be made by a named executive at one of these organizations and quoted by a media outlet. However, the name may not be revealed in the announcement.